Heinz boosts ambient desert range
Heinz has added to its range of ambient desert products with Heinz Fruit and light varieties of Heinz Taste of Home deserts.
Heinz Fruit pots are single serving portions of fruit for desert, lunch boxes or snacking. Retailed in packs of four, they come in three varieties; peaches in juice, fruit cocktail in juice and banana puree and passion fruit juice.
The Taste of Home creamy custard and rice pudding range was launched in February and has now been joined by light versions offering consumers a healthier option.
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Marketing for the new product is being directed at families with children, who account for almost half of spending in the fruit category. The product is positioned as a fun way to increase children's fruit intake. "Heinz is investing further into the ambient deserts range," says Heinz Deserts senior brand manager Christina Honifort. Created to satisfy demand for convenient deserts with a home-made taste, the range now includes 18 products.
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